Palace Sports & Entertainment

Come Together & Thrill

There's no single answer to why every year more than two million people come to our sports and entertainment venues and millions more engage online, because the answer doesn't lie in the athletes or the games or the bands or the concerts, it lies inside the individual. It's hard to squeeze an answer into a single narrative, but sports and entertainment inspire us. They engage our minds. They touch the depths of our emotion. They offer an escape from real world troubles. They thrill us and create lasting memories. They give us a place in history. They provide a sense of belonging, a connection to a wider world. They bring us together.

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Palace Sports & Entertainment


It's been said that there are three secrets to being a leader. The first is to have patience. The second is to be patient. And most important of all, patience. The business success of Tom Gores is a testament to all three leadership secrets. He built his investment company, Platinum Equity, by exercising patience in business negotiations and in achieving strategic goals. And patience has been a game changer in his stewardship of the Pistons. After buying the struggling franchise in 2011, he demonstrated a tolerance of uncertainty — a critical quality in a make or break league. Gores' restraint began to pay dividends in 2016, when the team made the playoffs for the first time in seven years.

Among his savvy decisions with the Pistons was hiring Stan Van Gundy as head coach and president of basketball operations. Van Gundy had spent 12 years in the Miami Heat organization and coached the Orlando Magic for five seasons, leading them to the 2009 NBA Finals. His approach to management relies on replenishing the talent pipeline, improving the quality of players on the roster, shifting the style of play toward tomorrow's champions and becoming a culture focused on innovation. Like Gores, he believes that if your actions inspire others to dream more, learn more, do more and become more, you're a leader.

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Palace Sports & Entertainment


To give away money is an easy matter and in any organization's power. But to decide to whom to give it and how large and when, and for what purpose and how, is neither in every organization's power nor an easy matter. Pistons owner Tom Gores regards the team as a community asset. "It's an emotional asset, too," he says. "You have an ability to effect kids." He puts a great emphasis on donating money, volunteering and helping the community — with a commitment to providing real impact. The team uses its foundation to build and maintain courts at youth centers in low-income neighborhoods, furnish teens with summer jobs and veterans with season tickets, give away Thanksgiving turkeys, award scholarships during Black History Month, and sponsor mentoring, literacy and education programs for kids. Some of the Metro Detroit charities it aids, like Detroit PAL and S.A.Y. Detroit, use basketball clinics to promote life skills and values for youth. Others, like Forgotten Harvest, feed the hungry.

A native of Flint, Gores announced in early 2016 the launch of FlintNOW, a $10-million private sector campaign to provide short-term relief to victims of that city's lead-tainted water crisis, and long-term revitalization of the Genesse County economy. Much of the money raised is going to programs that target initiatives like homeownership, small businesses and families affected by the man-made catastrophe. As PS&E vice chairman Arn Tellem puts it, the difference between a helping hand and an outstretched palm is a twist of the wrist.

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National Basketball Association


Entering into its 71st season, the NBA has never been stronger. As the number one professional sports league on social media, with more than one billion likes and followers globally across all league, team and player platforms, it is the first professional sports league to reach that milestone. It is the strongest sport globally, reaching 215 countries and territories, spanning 47 different languages. Appealing to the millennial demographic more than any other major sports league, there are also more than 57 million basketball participants in the U.S., making it the most popular team sport.

Continuing its global impact, the NBA has donated more than $270 million to charity and has expanded their NBA Cares social responsibility initiatives across all NBA teams with a focus on education, youth and family Engagement, and health and wellness in the United States and around the world.

Associating with the NBA means associating with one of the strongest brands in the world with a wide array of diverse, socially active and technologically savvy fans.

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Detroit Pistons


"Play hard, smart and together."

"Win now, but don't sacrifice the future."

These are two of the many apothegms deployed by Stan Van Gundy. Sure, he's concerned with winning now, but foremost on his mind is the long-term health of the franchise. His role as Pistons coach and president is not an easy one to pull off. Many of his counterparts have tried and failed. Van Gundy thinks that it's important to establish trust, both within the organization and on the floor. In creating a winning culture, he says, players must trust each other. They must trust that sacrifice is worth making for the team and that it will pay off later on. The lessons he imparts daily involve tactics, training, preparation, scouting, work habits, defense and accountability.

Finding 15 players to trust the team concept at all times is pretty much everything Van Gundy is about — he's confident that his way of doing things will maximize the potential of all involved. "The key to Stan's approach is that he treats each player equally, no matter whether that player is the star center or the third-string power forward," says Pistons Hall of Fame guard Dave Bing, the erstwhile mayor of the Motor City. "He's a straight shooter who doesn't baby or soft-peddle his guys. If they screw up, he lets them know it."

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Detroit Pistons

Championship History

When the NBA's great dynasties are discussed, the Pistons are seldom mentioned. Though 18 players who suited up for the franchise have been inducted into the Naismith Memorial Basketball Hall of Fame (most notably Dave Bing, Bob Lanier, Isiah Thomas, Joe Dumars and Dennis Rodman), in its glory years the team never had a superstar, never scored a lot of points. Grit, muscle and defense were the Pistons hallmarks. Still, from 1988 to 2008 they won nine division, five conference, and three NBA championships.

The tough-nosed team of the late '80s, assembled by Jack McCloskey and coached by Chuck Daly, came to power at the most challenging time in NBA history, with dynasties flourishing in the two franchises with the league's most storied histories, the Celtics and Lakers, and a challenger nipping at their heels in Chicago. The collective talent and will of those groups would have crushed the competitive spirit of lesser teams. In fact, it had. It only made the fire within the Bad Boys burn brighter. They were a fearless team that wasn't above using their physical reputation to psychologically cower opponents, which helped lead them to back-to-back NBA championships in 1989 and 1990.

A decade later, Joe Dumars coined the phrase "Goin' to Work. Every Night." to represent the culture and philosophy of the team he was building. On the court, they represented hard work, selflessness and passion displayed by the team-first players he assembled. In the community, fans adopted this mantra as it represented the work ethic of the blue-collar Metro Detroit area. In 2004, this Pistons squad ended the reign of the great Lakers team of that era, upending Kobe Bryant, Shaquille O'Neal and Phil Jackson in the five-game finals in what would be the final season in which all three would be together. They were the quintessential "team" team.

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Detroit Pistons


The resurgent Pistons are emblematic of the renaissance unfolding in Detroit's metropolitan area. The team, like Motown, is tough, tenacious, resolute, innovative and radiates a can-do spirit. These core values set the team and the city apart. Both have a dynamic presence, a promising future and a fabled past that inspire pride and passionate loyalty. Just like the game of basketball, it's not about winning all the time, but keeping an abiding faith in constant, occasionally slow, forward movement. That's progress, and that's real life.

Part of Stan Van Gundy's mission is to pool and galvanize the energy of youth. Led by center Andre Drummond and point guard Reggie Jackson, the team he assembled in 2015 began the campaign with the second youngest starting five in the NBA (the oldest player was 26). A mid-season trade made the Core Five younger, sturdier and more athletic. Van Gundy gave much of the credit for the upgrades to the front office, which consists of his general manager, three assistant GMs and a full staff of scouts and analytics personnel who are expected to watch, log and analyze every NBA game — 1,230 in all. The results speak for themselves: During Van Gundy's second season in Detroit, the Pistons reached the playoffs for the first time in seven years. He has taught the Pistons how to win.

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Little Caesars Arena


Pistons Owner Tom Gores announced that the team will begin playing at the new Little Caesars Arena starting next season. This is a historic move that will be great for our fans, for our franchise and for the continued revitalization of Detroit.

Detroit will become the only city in America with all four major professional sports teams located in the heart of its downtown core, further cementing our position as one of the best sports towns in the nation.

Pistons fans have a lot to look forward to at Pistons games downtown:

  • A dramatic arena bowl with great sightlines that put fans closer to the action.
  • Increased pregame and postgame entertainment opportunities with all of the new restaurants and gathering locations connected to The District Detroit – a new world-class sports and entertainment development revitalizing 50 blocks around the arena.
  • All-inclusive club spaces with enhanced luxury and amenities, parking, and food and drink options.
  • State-of-the-art technology that includes WiFi capabilities with greater bandwidth, mobile ticketing, wayfinding, high-definition video and smart phone mobile applications that will take you from street to seat.
  • The "Via Concourse" — an indoor street-style shopping and dining experience surrounding the arena bowl that is activated on game nights and will be open to the community all year-round.
  • The "Piazza" — an outdoor urban plaza regularly programmed with music and entertainment.

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DTE Energy Music Theatre


The gem of Independence Township opened during the summer of 1972 as the Pine Knob Music Theater. The opening act was 22-year-old teen-heartthrob David Cassidy of Partridge Family fame. For the record, the opening bubblegum song was "I Think I Love You" with the opening lyrics "Ba, ba, ba, ba. Ba, ba, ba, ba, ba." At the time, this outdoor venue was the largest amphitheatre in the country, with a capacity of 12,500. Pine Knob became the DTE Energy Music Theatre in 2001 and has averaged more than 45 shows and 600,000 guests annually.

Some of the venue's accolades include being named the nation's most attended amphitheatre by Amusement Business/Billboard for 21 years, Pollstar's Best Major Outdoor Concert Venue in 2000, Billboard's Top Amphitheatre for attendance and Pollstar's Top Amphitheatre Venue Worldwide for total tickets sold.

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DTE Energy Music Theatre


Every year, Michiganders flock to the hilltop campgrounds with their beach chairs and blankets for a concert series that stretches all summer long. The amphitheatre has hosted more than 25 million fans and over 2,500 performers, from homegirl Diana Ross to homeboy Kid Rock, whose sold-out, 10-show stand in 2015 set a venue record. DTE is one of those shed-circuit fixtures that snags every outdoor act. Some of the marquee performers and events include:

  • Jimmy Buffett
  • Steve Miller Band
  • Marilyn Manson
  • The Beach Boys
  • Def Leppard
  • Doobie Brothers
  • James Taylor
  • Keith Urban
  • Wiz Khalifa
  • Poison
  • KISS
  • Chicago
  • Santana
  • Ozzy Osbourne 'Ozzfest'
  • Bob Seger
  • Dave Matthews Band
  • Earth, Wind & Fire
  • Journey
  • Kelly Clarkson
  • Lynyrd Skynyrd
  • Jason Aldean
  • Peter Frampton

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DTE Energy Music Theatre


Before the 2012 season, the venue began a series of fan experience upgrades. A new state-of-the-art sound system was installed and fully suspended above the stage, allowing spectators from all sections a better view. On each side of the stage, new acoustic panels were put in place and are the largest of their kind. A series of new HD-video screens have completely transformed the way you experience a concert from both the pavilion and the United Shore lawn.

In addition to the technology upgrades, all of the private and public clubs and restaurants were re-branded and renovated with the music fan in mind. The Blue Room, an affinity club tailored to music-lovers, is activated on a nightly basis at the venue and continues to engage fans after they leave through digital offers, exclusive opportunities and behind-the-scenes access.

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Meadow Brook Amphitheatre


Meadow Brook opened on the campus of Oakland University in 1964. For its first four seasons (1964-67), the amphitheatre's house band was the Detroit Symphony Orchestra. Ballet pulled a tour en l'air in '68, and by the early '70s the summer schedule was broadened to include rock and pop. The venue's sprawling grounds are flexible enough to go big or small with ease. Indeed, the DSO now shares the concert calendar with the likes of Sublime, Jeff Beck, Buddy Guy and Paul Simon. Meadow Brook die-hards have fond memories of a Lady Gaga-Tony Bennett duet that turned thousands of fans into a surging, amoeba-like entity that moved and grooved in flowing waves.

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Michigan Lottery Amphitheatre at Freedom Hill


Michigan Lottery Amphitheatre at Freedom Hill was built in 2000 on 120-acres of park land in Sterling Heights. This beautiful outdoor venue seats 7,200 patrons and is the perfect entertainment option during the Michigan summer season. The annual concert lineup includes a very diverse mix of shows and top-touring acts that appeal to a wide range of music lovers.

Since the venue opened, over two million dollars in facility improvements and upgrades have been made to not only the aesthetic of the amphitheatre, but also the sound and lighting systems and other technology.

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Palace Sports & Entertainment

Case Studies

Detroit Pistons Receive First-Ever NBA Team Marketing Campaign of the Year Award

The Detroit Pistons Just Won NBA Twitter

It's the perfect marriage of power and performance when the Detroit Pistons and Dodge team up


A partnership with the Detroit Pistons can significantly increase the effectiveness of your marketing.

The NBA out indexes the NFL, MLB, NHL and NASCAR against male millennials. Intrigued?

The Pistons ranked higher than the NBA average in the 2016 NBA Team Sponsor Satisfaction Study.

The NBA fan is young, diverse, affluent and there are billions across the globe.


Palace Sports & Entertainment

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Contact one of our Partnership Sales and Engagement Representatives today.

Partnership Sales

Senior Vice President
Corporate Partnership Sales
(248) 377-8746

Senior Vice President
Partnership Development
(248) 377-2050

Vice President
Corporate Partnership Sales
(248) 377-8282

Partnership Engagement

Senior Manager
Partnership Engagement
(248) 377-8728

Partnership Engagement
(248) 377-8284

Partnership Engagement
(248) 377-8670

Partnership Engagement
(248) 377-8245

Palace Sports & Entertainment

Partner Testimonials

Every event, every day, the extraordinary is the norm with Palace Sports & Entertainment. One of the top up-and-coming exciting young basketball teams, world-class venues for concerts, second-to-none service and amenities and outstanding food and beverages — the PS&E experience never disappoints.

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