Community Impact

The Detroit Pistons have brought basketball back to Detroit. Tom Gores' vision is to put an exciting and talented team on the court and be the leader in social responsibility off the court in the Metro Detroit community. In support of that, the Detroit Pistons are launching the Basketball for All program. The goal of the program is to work with the recreation department to renovate 60 basketball courts throughout the city of Detroit over the next six years. In conjunction with this project, we will put basketballs in the hands of all under-served youth in Metro Detroit. But it's bigger than just renovating courts and giving away basketballs. It's the belief that providing safe places for children to play should be a commitment we all make and that providing every child with a basketball will encourage health and wellness to last a lifetime. Basketball should not just be a sport for some, but accessible to everyone.

The Detroit Pistons are making Basketball for All.


The Need

Currently, only 18% of Detroit youth play basketball at a public facility despite basketball being ranked as the #1 sport among this demographic.*

172,221

CHILDREN UNDER 18

121,048

CHILDREN AGE 5-18

*The Aspen Institute of Sports & Society Program 2017 State of Play Southeast Michigan, Analysis & Recommendations


Program Goals

Basketball isn't just a sport. It serves as an outlet for youth to learn important life skills such as teamwork and maintaining a healthy/active lifestyle. The four goals of the program are:

PROVIDE BASKETBALLS TO DETROIT YOUTH

CREATE SAFE COURTS IN THE COMMUNITY

ENCOURAGE USE OF THE COURTS

TEACH THE BENEFITS OF BASKETBALL


Court Renovations

Over the next six years, 60 community courts in Metro Detroit will be refurbished.


Basketball Distribution

Deliver 125,000 basketballs to Detroit youth within six years.

Year 1: Distribute 10,000 basketballs

Year 2: Distribute 15,000 basketballs

Year 3: Distribute 20,000 basketballs

Year 4: Distribute 25,000 basketballs

Year 5: Distribute 27,500 basketballs

Year 6: Distribute 27,500 basketballs

Distribution Outlets:
COMMUNITY EVENTS / DIGITAL CONTENT & SUPPORT /
PARTNERSHIP OPPORTUNITIES / MEMBER ENGAGEMENT / TEAM-DRIVEN SUPPORT


It Doesn't Stop There

Renovating courts and distributing basketballs over the course of the next six years are not where the commitment ends, but are just the beginning. The long-term vision is to create communal gathering areas for the neighborhoods surrounding these parks for people of all ages to enjoy. This on-going commitment requires a strong bond with the City of Detroit and dedicated partners to build amazing experiences with each renovated park or basketball distributed.


OPPORTUNITIES THROUGH STRATEGIC PARTNERSHIPS:

BEAUTIFICATION OF SURROUNDING PARK AREAS

PROVIDE ADDITIONAL PLAY SPACES

IDENTIFY OTHER NEEDS THAT CAN IMPROVE SAFETY AND SECURITY

IDENTIFY COMMUNITY CHAMPIONS FOR EACH PROJECT

ACTIVATE YEAR-ROUND PISTONS PROGRAMMING


The Four Cornerstones

Basketball for All will be executed through one of the cornerstone programs:

Health & Fitness

Mentoring

Education

Equality


Basketball For All Media




Detroit Public Schools Partnership

Blake Griffin | Basketball for All

Andre Drummond | Basketball for All


Supporting Partners




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